Multi-Channel Marketing
PESO is the approach we take, and it stands for Paid, Earned, Social and Owned media, in other words: multi-channel. Paid is advertising. Earned is media coverage. Social takes your advertising and media coverage and aligns it with your social channels. Owned means websites, blogs and podcasts you may have. The key is breaking down the silos between these different marketing tools to get them singing together.
Aligned brand messaging is powerful.